On August 3, 2012, Rights Equal Rights launched a global boycott of Amway / Alticor and all its divisions and family-owned businesses because of its President and company owner Doug DeVos’ $500,000 contribution to the National Organization (NOM) for Marriage. This contribution recently came to light from the federal IRS 990 tax filing of the Doug and Maria DeVos Foundation.

NOM is boycotting Starbucks and General Mills for simply supporting marriage equality in their home states, and is busily defending its staunch ally Chick-fil-A. We at Rights Equal Rights feel that it is important to support our friends and equally important to keep the pressure on the mega-donors to NOM and other like-minded organizations and individuals who so vigorously oppose Lesbian, Gay, Bisexual, and Transgender (LGBT) equality.

A global boycott of Amway will let others know that there are consequences for giving massive amounts of money to take away the rights of a minority. We will be closely watching the donors who contribute to the anti-gay sides of the four upcoming November 6th marriage
elections in Minnesota, Maryland, Maine, and Washington State.
News on the $500,000 DeVos Donation to NOM

Think Progress – The Big Donors Who Fund NOM’s ‘Educational’ Hate Speech


Bilerico & LGBT POV – Amway Gave $500k to NOM http://www.bilerico.com/2012/02/romney_wants_marriage_amendment_amway_gave_500k_to_nom.php

Outward Magazine – Amway President Continues to Contribute To Anti-Gay Causes


Wikipedia – In January 2012, Amway contributed $500,000 to National Organization for Marriage, a political organization which opposes legalization of same-sex marriage in the United State http://en.wikipedia.org/wiki/Amway